Why Having An Online Presence Is Important For Business

Why Having An Online Presence Is Important For Business

On today’s Built For The Trades podcast episode, host Dan Dowdy is interviewing Rachel Betterbid from CoalMarch. You will get to hear how having an online presence is essential for any business looking to grow and reach more customers. For home service companies, this is particularly important as consumers increasingly rely on the Internet to find and hire service providers for their homes. But with so many options and strategies to consider, it can be challenging to know where to start.

To help guide the conversation, here are some key questions to consider when it comes to building and maintaining an online presence for home service companies.

In your experience, what is the best source of lead generation for home service companies?

  1. Lead generation is critical for any business, and for home service companies, this typically involves capturing leads through online channels. But which channels are the most effective? Is it search engine optimization (SEO), pay-per-click advertising (PPC), social media advertising, or other strategy? It’s essential to understand which channels work best for your business and focus your efforts on those.

What role does social media play in a home service company’s marketing strategy?

2. Social media can be a powerful tool for home service companies, allowing them to connect with potential customers, showcase their work, and build their brands. But it’s important to approach social media strategically, choose the right platforms, and create content that resonates with your target audience.

In what ways has the digital marketing world shifted in the last 5-10 years, and how has it impacted home service companies?

3. The digital marketing landscape is constantly evolving, with new technologies and trends emerging all the time. It’s important to stay up-to-date on these changes and adapt your strategy accordingly. For home service companies, this might mean investing more heavily in mobile optimization, voice search optimization, or other emerging trends.

With so many different advertising options as a business, is SEO still important?

4. SEO has been a cornerstone of digital marketing for many years, but with the rise of social media advertising and other paid channels, some businesses wonder if it’s still necessary. The truth is, SEO is still a critical component of any online strategy, as it helps ensure that your business appears in search results when potential customers are looking for home services in your area.

Ultimately, building and maintaining an effective online presence for a home service company requires a combination of strategy, creativity, and technical know-how. At Coalmarch by Workwave, they have been helping home service companies with their digital marketing needs for 18 years and have seen firsthand the impact that a strong online presence can have on a business’s success.

Rachel has been working in digital marketing for about nine years and has experience in everything from business consulting and strategy to website development and email marketing. She is passionate about helping home service companies grow their business and run it more effectively. She would love to discuss these key questions and more with anyone interested in learning more about digital marketing for home service companies.

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